Switch

Graphic illustrating green energy with mini-split heat pump

about

The Town of Stratford and the City of Charlottetown implemented a program to help residents and businesses make energy efficiency and renewable energy improvements to their homes and buildings. This integrated efficiency and financing program uses a municipal financing mechanism called Property Assessed Clean Energy (PACE). The municipalities joined together with PACE Atlantic CIC (now rebranded to SwitchPACE CIC) a hybrid private/public benefit corporation, to implement the program.

scope

Naming
Logo design
Brand identity
Guidelines
Website UI/UX design & Development

challenge

Before launching the program, a program name, logo, and brand identity needed to be established.

One of the primary objectives of the program is to help and assist homeowners, commercial business owners, and property owners in making the “switch” to more energy-efficient and sustainable homes and properties.

solution

The uncomplicated, simple experience needed to carry over into all aspects of the brand’s experience and application. The program name “Switch” uses succinct, plain language to encourage the program’s audience to make the switch and implement renewable and sustainable improvements to their homes and properties.

The logo carries notions of movement, guidance and expansion. The word “Switch” uses a slab serif typeface with a harmonious blend of curved and sharp edges that personify feelings of friendliness and change.

The logo's icon communicates a clear, visual exchange/switch that is conveyed through the “S” shape. Its curved shapes illustrate movement and action—echoing the core goal of the program. Placed on top of this shape, sits iconography in vibrant green hues that connote a thriving, lush environment.

Click the link to explore the live Switch Charlottetown website.

view switch charlottetown

Switch marketing graphic with copy reading "Going green should be simple. So we simplify it for you."

Switch marketing collateral that reads "Thinking about an energy retrofit or a renewable energy upgrade? Let us help you make the switch today!"

Custom supporting visual element designs for the Switch identity