Shape Stratford

To increase the likelihood that the messaging would resonate with its intended audiences, it was positioned as something of value and benefit.‍

The project, officially called "Overcoming Zoning Challenges in Land Use Planning," underwent naming exercises, resulting in the chosen name of "Shape Stratford."

I provided all creative direction, branding and graphic design (including website design) for the entire project. I created a custom logo design and brand identity that aimed to encompass notions such as forward-thinking, progress, community, ambition, growth and building. The new logo also required cohesion with the Town of Stratford’s to ensure harmonious alignment across different applications when paired alongside the Town's branding.

An online platform was designed and developed that supported the entire public education campaign. The platform consists of visualization and interactive modelling tools, an engagement centre, planning eLearning courses, a data centre, and more. The platform was designed to be flexible, to potentially replicate or adapt its approach in other municipalities for national impact and to enhance community.

Several advertising campaigns were produced to promote awareness and communicate the project’s key messaging to its targeted audiences. We also provided a wide range of marketing collateral that included but was not limited to social media, direct mail, infographics, PowerPoint presentations, brochures, and newsletters.

The project facilitated community conversations required for a common understanding of the variety of housing needed, the barriers to meeting that need and solutions that can be implemented to ensure housing that is safe and affordable for residents.